With the ever-changing Google algorithm, Google has been much smarter than it was before. With a lot of things going on, and the formula for a successful website gets more complicated, on-page SEO has been given attention these days. First, let’s discuss what On-Page SEO is.
What is On-Page SEO?
On-page SEO (also known as “on-site SEO”) is the practice of optimizing web page content for search engines and users. Common on-page SEO practices include optimizing title tags, content, internal links, and URLs in your website. It has also something to do with the quality of your codes and the textual and visual content of your website.
Why is On-Page SEO Important?
Just like a cake, without the eggs, your cake won’t be complete. Same with your website. On-Page SEO is one of the most important ingredients in achieving a website that ranks. Without On-Page SEO, your website will be “lifeless”. As an SEO Specialist, these are the things that you need to prepare for your On-Page SEO optimization.
- Title tags - Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for SEO and social sharing. This is also meant to be an accurate and concise description of a web page's content. Your title tag must include your main keywords.
- Meta descriptions - Meta descriptions, often called meta tags, are snippets and act like a sneak peek on what a web page content is all about. Crawlers usually identify this and contribute to your site ranking, too. Your meta description must also include your keywords.
- Content with targeted keyword phrases - This is an old school on-page SEO tactic that still makes a dent. All you need to do is use your main keyword once in the first 100-150 words of your article.
- Header tags and keyword phrases - For better user experience, it is ideal that you include subheadings in your content. Doing so will give you the opportunity to include your keywords in your content. Moreover, it will make your content easier to scan.
- Internal page linking with anchor text - Internal links are links in your content that is connected to other pages or articles within your website. Using internal links makes your users explore your page, in return, it creates higher traffic on your site.
- Image ALT tags and filenames - The alt and title attributes of an image are commonly referred to as alt tag or alt text and title tag. They are actually attributes and not tags. By adding an alt text, you provide users of screen readers and search engines with a textual description of what’s on that image. Renaming the image files to the keywords can also contribute for a higher-ranking website.
- Make content easy to read - When writing content for your website, it’s important that your content is easy to read and understandable. It’s not just the crawlers who will “read” your content, but most importantly, humans too. So when outlining your content, make sure you break them into small paragraphs or maybe arrange them in a list-type.
- Meta Keywords - Meta Keywords are a specific type of meta tag that appear in the HTML code of a Web page and help tell search engines what the topic of the page is. These keywords appear “behind-the-scenes” and not visible to the users.
These are the most common things you need to construct for your On-Page SEO Checklist.
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